Quote:
Originally Posted by Steve Jordan
I disagree about most of these "never be below $200" comments: You're not taking into account the fact that other manufacturers in other countries, China, for instance, have a healthy "clone" business going, and that it's entirely possible for a Sony Reader clone to appear at less than $100. Don't think so? There's already an iPhone clone out there, substantially cheaper than the iPhone. All it takes is a perceived market... which brings us back to marketing, so there'll be a market!
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But the majority of the cost of the Reader is the screen, and there is a definite minimum cost to manufacturing those. Look at laptop PCs - that's a hugely competitive market - vastly more so than for a device like the Reader - but you can't buy a laptop for $100.
Time will tell. I'd love to be wrong about this!