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I've just watched M. Tamblyn, in the video about Shortcovers and Kobo, say that consumers want text to move by pages rather than scrolling.
On the Kobo, PDFs magnified enough to be readable only move 4 or 5 lines (except at the end of a page) when the up/down buttons get pushed.
This is pretty much scrolling, and really annoying. It would be a lot better if this worked the way it does with ePubs, i.e. that down/up change a whole page of text.
I don't mean a page of the original PDF each time, but just like it is with ePubs. You get a screen's worth each time.
I realize that conversion to ePub is a way around this, but I think it will always be useful to be able to read PDFs directly.
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