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I agree that marketing is one of the main reasons that the Kindle has done better. However Sony has a recent track record of developing formats and products and then letting them languish in the market place. SACD comes to mind and Bluray hasn't done all that well. The Sony ereader kiosks are now in a sad disrepair-- many feature non-working units. Overall Sony has a very late 20th century mindset when it comes to marketing.
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