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I can't speak for other non-technical users, but I might be curious enough about flash or other options to monkey around with 'em (if Apple offered), enough so that I'd get myself in a jam that I'd need help wriggling out of, lol. Then Apple would have to deal with my grumpy phone calls and e-mails, and I might end up switching brands. I'm just trying to imagine possible Apple motivations (other than ego).
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