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I will say I think it's a lot different than music.
With music a band can give away a song or two to entice people to buy the album they are on. And then maybe by future albums by that band.
Give a way a whole book, and hardly anyone who gets it will by that book as most books only get read once--unlike music which has probably the highest replay rate of any media. So it's all hinged on selling future books to people who get a free book.
Now I suppose that's where sample e-books of just a few chapters come in to play. But still hard to relate to music as a song is a complete song (though part of an album), and can stand on it's own. Where as a chapter or two isn't worth anything on it's own, so they're not really giving away content with sample chapters.
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