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Old 05-12-2010, 11:57 AM   #10
Worldwalker
Curmudgeon
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Quote:
Originally Posted by FizzyWater View Post
They have no control over the DRM, beyond trying to get the publishers to buy into removing DRM.
Aside from the fact that we do, today, have publishers selling DRM-free ebooks (and my bank account is the poorer for it ... again ...) Borders would have a lot of leverage.

"You want to get your backlist in every Borders store? All those books that you have rights to, but aren't making you any money? And with no inventory management, no returns, nothing but cashing the checks? You can do it; the only catch is, no DRM."

I think enough publishers would go for it -- it would really only take one major one -- just to capture that in-store, point-of-sale traffic that the rest would follow along so as not to be left behind by a competitor.
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