when your browser makes a request to a server to get a web page, it sends a little bit of identifying information to that server, what OS you are using, what browser, what version, etc. this way the site can route you to content designed for your platform if necessary. what the toy story site does is sends desktop browsers to one site, mobiles to another and ipads to another. we are all seeing a toy story 3 site but not necessarily the exact same site.
some browsers let you change your "user agent" to masquerade as another browser to see these other sites. IE does not.
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