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FYI: Sony just gave everyone who has purchased a book through them $10 credit to their account. It's to celebrate their 10 millionth book sold. Also, a few weeks ago, Target was selling $25 Sony ebook reader gift cards for $15 (40% savings). I know there were a lot of us on these boards who bought a whole bunch of them. Seems with all these other discounts, the price difference between Amazon and Sony is a wash in my view. Also, I can often find books for my Sony Daily Edition at cheaper prices than Amazon by checking other site, like Booksonboard.com and others.
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