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"Interactive Fiction" is the term that's been the standard one for the last 20 years or so, Jon. It's gone way beyond the original adventure games; take a look at the IF archive site - many of the modern "games" are more like novels. There are active Usenet newsgroups "rec.games.int-fiction" and "rec.arts.int-fiction", reflecting the original "game" and the "literary" types of IF.
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