So, let's see.
1. Publishing complains noone reads anymore.
2. Solution? Put prices up.
Make books less attractive compared to DVDS, CDS, mp3s, video downloads, etc.
That will ensure book sales rise and appear to be better value compared to other entertainment options, won't it? It will also ensure that a greater percentage of the population read, likewise?
Also possible that they speak crap about 1., too, of course.