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Old 05-10-2010, 10:36 AM   #5
rhadin
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Quote:
Originally Posted by AnemicOak View Post
Maybe I'm misinformed? I thought the idea with Agency 5 pricing was the publishers set the selling price and it would be the same everywhere.
My understanding was that the agency price was the lowest price that a retailer could sell it for but that a retailer could sell it for a higher price. The idea was to prevent discounting. Otherwise, why would there be a clause in the agreement with Apple that no price would be lower than Apple's price?
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