I looked at the Kobo before it was released and decided to go with a JB. What you think is important may not be important to me and what you think is a negative may be a positive for me.
Many feel that the JBL's removable battery and DRM support are important. These are simply not big deals to me. This was why I opted for a more streamlined JB.
When searching for an ereader, I ruled out all ereaders that did not come with an sd card. I loathe transferring files via usb cable. I can never find my usb cable when I need it and it is painfully slow. So a reader with a sd card is a plus for me regardless of the internal storage space.
Cheers
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