Quote:
Originally Posted by starrigger
I'll defer to others on Steve Jobs's ego.
But I still don't think they'd be doing this at all if they didn't have ambitions to be seen as the world's coolest bookstore.
Maybe the reason they're keeping it invisible to most of us right now is that they know perfectly well it's not up the standards of other bookstores, so they're only showing it to those who may be predisposed to like it.
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There's no point to making it visible unless you own a device that can use it and the iPad is the only device that can read books from the iBooks store. This summer, iPhones and Touches will also have access to iBooks.