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It's pretty obvious there is a complete disconnect between the manufacturers (publishers) and the audience.
The audience is screaming, "Make it cheap, make it easy to use and you will sell a lot more copies and make a lot more money. We're not in it to rip you off...but we don't want to be ripped off by you. Give us ebooks at $1, $2, $5 and each of us will buy many, many more than we do now at $9.99 each. Make it easier and cheaper than buying used paperbacks and we'll support you."
The publishers are saying, "Oh, no, it's our price or nothing."
Nothing it is.
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