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I am definitely more selective of the freebies I download than I was when eBooks were rare and new (circa 2003).
My filter is to check to see who the publisher is. This weeds out the self-published, the genres I don't like, and the Christian publishers. I also rely on the cover art and blurbs to give me clues. If it's poorly written or has low-quality artwork, I move on.
Like nikkie, I expect the publishers to do the slush-pile work, I did that at the beginning of my career - I don't have that kind of time, now.
Same with public domain freebies - I'm pretty selective, there, too. I have a mental list of classics still TBR, so if it's not on that list, I have to have a compelling reason to download.
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