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Old 05-03-2010, 06:35 PM   #8
lchen began at the beginning.
Posts: 51
Karma: 12
Join Date: May 2010
Device: Kobo EReader
On the Saturday release date, the Richmond Hill location had a kiosk with four devices to play with in the front of the store near the Magazine section. Had staff on hand to answer questions, also banners in the store.

The position of the Kiosk was in the ideal spot (ie. positioned in the store walkthrough setup -> ie. the high traffic area and the designed walk path that was in that particular location) (Paco Underhill's Why We Buy discusses this -> Get your Kobo version here: )

I wonder if Indigo Corporate let regional divisions choose marketing strategies or if there was a central strategy that was distributed to all regions.

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