Hi Turt99, I got mine on the 1st too

Also my first e-Ink device and I'm pleased with it.
The Sony might be attractive to some buyers now that the price has been lowered (but they should really reduce the price if they want to leaders in the ebook product sector ->i.e. instead of just applying reactionary pricing for a slightly older eReader). The Sony Reader might also have an aluminum casing and alternative colours which would appeal to some buyers. The support for other formats may be a key decision maker.
Hope you enjoy the Kobo eReader. Works as advertised. Simple.