Quote:
Originally Posted by pboss
epub is coming but it will most likely not be with ADE support. Amazon takes a loss on a lot of its ebooks to have the lowest or matching pricing. The offset of that is the profit on Kindles. Why would they give that up?
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Amazon takes a loss on some titles, but we can be sure they more than make up for it on others. Kindle4iPad is another profit center, not a loss leader. Otherwise there would be no Kindle4iPad (which is free). They may make some money on Kindle devices, but that's pretty much a one-time proposition. A successful business needs steady streams of sales, and that is what ebook sales do for Amazon. The agency model has actually made it possible for them to make money on bestsellers.
There's no need for native ePub support for Kindle, unless it supports Adobe DRM, and I just don't see that happening. I would prefer that they just add support for ePub to the list of formats that the conversion service supports. It is easy enough to convert non-DRM ePub as it is, and ePub as a format doesn't offer much advantage over mobi (better at tables, probably). Putting more software on the device for such a small benefit is not worth it.