Quote:
Originally Posted by Solicitous
So one company needs to pay for advertising, the other gets it for free.
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In Germany, I've seen neither iPad, nor Kindle or Microsoft spots.
But I saw extracts of the press conference from Steve Jobs for example (which my wife, from an IT perspective, did find horrible).
I wouldn't say, Apple gets their advertising for free. I'm pretty sure, they've got one of the bigger marketing budgets in the market - and spend it very well.
But Apple is doing their marketing more "discrete". So far, they've successfully cultivated the "underdog image".
At some stage (maybe about 12 years ago), "everybody" started bashing on Microsoft and Bill Gates. Apple back then was the "niche product", nearly surviving at the mercy of Microsoft.
Even now, after being way more successful than 10 years ago, Apple seems to stick to that motto.
Apple fanboys never cease to surprise me. In another forum, about 2 years ago, I read a post of an Apple enthusiast, who wrote something like "I'm a bit worried about Apple. Profit seems to become more important to them and they may forget their original ideals". What the ...? Obviously, not having been as dominant as Microsoft for many years, they've gained the status of some kind of "family" instead of being a mere corporate.
---> A different, more indirect kind of marketing. Maybe the smarter one. But an enormous effort anyway...Certainly not "for free"...