Quote:
Originally Posted by Sweetpea
I've never heard anybody about me ebook reader... I wonder if most people here even know those things exist... (except in a theoretical way)
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Even before the international versions of both Kindles have been available, I've been asked a few times, whether "that's a Kindle", whether I was using a Sony, iRex or whatever other brand. Even the (not so well informed) press frequently was branding Kindle/Amazon as the "inventor of eBooks" or "the one who started it" (although Sony for example had been way longer in the market).
For me, this was a clear indicator of the way more advanced and aggressive marketing approach of US companies.
Of course, iPad tops them all. In Germany, iPad even made the evening news.
So far, no one has asked me, whether "that's an iPad". I guess, the ones who've heard about iPad, at least know it's color and big...