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Well, if I'd seen this before self-publishing myself there and getting their ISBN, I'd be more willing to do the second option since it's no cash out of pocket and saves me the trouble of promoting it. I'll think about it when I finish the next book.
It's a good idea, and I think you have your work cut out for you. I think you would need to publish a few other books first to show your track record to build confidence in people - otherwise it'd be too easy for them to just do it themselves and let the mistakes be.
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