There's a world of difference. The 360 is only 5" and very portable. The 302 is 6" and has a few more features, notably Wifi and Bluetooth. It's also a touch screen, the 360 is not. The controls are radically different between the two. Both will read a lot of different formats and can be heavily customized. It's a matter of what you need. Since I need to read PDFs I can't really use the 360.
I ended up getting a PB 302 on ebay last night. It should be here early next week.