OK, so I've had a few days to experiment with this device. Mine is defective for sure. I've been in touch with the folks in China and waiting to hear back about what to do.
1) I cannot use the USB unless I am very careful and not move it when I have USB hooked up. The connector will not lock in and is very loose. When it comes loose, it locks up the device and I have to reset it using the reset hole on the back. Very frustrating.
2) Every Android app I add is upside down. Most can't be configured to rotate so this make it totally unusable.
See the images I piece together. Imagine that this is the screen of my device. Even though the program is upside down, the click-able area is really down toward the bottom of the screen. In this case, if I want to click area A, I have to touch the screen in area B. This is the same problem regardless of whether I am trying to click a menu or play a game I installed. It’s all upside down! Dullin figured this out and explained to me how to fix this for Alkido and FBReader but most apps I added can't be changed. Try playing solitaire like this!
3) The charging connector is also very loose and I have to keep jiggling it to make sure it’s charging. I have to turn the adapter around and around until I get it to just the right spot to charge.
4) Sometimes when the device shuts itself off, it will not start up using the on/off button. I then have to reset it on the back.
5) I tried to reset to factory default to see if that would correct anything but the device does not restore to factory default. It SAYS it is going to but when it starts back up, nothing has changed.
6) Last but not least, some of the books I try to open give an error that there is not enough storage to open the book. I have a 4GB card in the device.
If these problems were fixed, gone, never existed, would I like the device? Hmmm, as a book reader only? Probably not due to the battery life. It's just TOO short for me. If you didn't mind the battery issue, then yea, it would work as a cheapo device to read from in the dark. Remember, this is not e-ink and the quality can't be compared so no need to start that argument here. I'll give up some quality for backlighting for now.
PLUS
It is backlit
Android is

Aldiko is a very nice reading program
Umm, it's backlit
MINUS
Besides being defective?
Battery life is horrible (2 hrs or so)
You can't charge via USB cable
Screen resolution in book reading programs if you need clean, crisp text
No Android Marketplace ( this is true of nearly everything except phones right now)
Red lights emanate through the case - very distracting in the dark