Quote:
Originally Posted by TallMomof2
I think you're on to something. There must be more money to be made from very casual readers who are willing to pay a higher price since book purchases make up a small part of their budgets. Most of my friends read, at most, a book every couple of months and are amazed at how much I read.
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Yeah, in the mainstream its the casuals that really drive sales.
For instance, in video games the Madden football games don't sell like gang busters every year because the hardcore gamers posting on game forums all run out and buy it. They're a small part of it, most of the multi-million sales are to casual gamers who buy a few games a year and Madden is always one of them.
Now smaller game developers are more dependent on the hardcore gamers, as they're putting out games the casuals will never hear of much less buy.
Publishing is the same way. The Big publishers publishing big name authors like Brown, Grisham, King etc. don't care so much about the die hard book worms on sites like this. They get the vast majority of sales from the casuals who buy a couple big mainstream releases a year.
Whereas the smaller publishers are more dependent on the avid readers and cater more to them.