Are you buying directly from Sony? If so they must sell the product as refurbished.
Beyond that, I know that a few stores have the information on front, usually if they provide warranty service, otherwise I don't believe there's an easy way to tell. You may be able to call Sony and ask regarding the Serial number.
For what it's worth, I bought my 505 refurbished, and it was great. If you're exceptionally picky about the asthetic condition of the unit, you might be worried, but otherwise, it'll work just fine.
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