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Originally Posted by DMcCunney
It's a little more complicated than that, and it isn't clear what "new tech" you think they aren't investing in.
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Mainly, e-book tech... choosing HW and SW platforms and jumping in.
Quote:
Originally Posted by DMcCunney
The small publishers won't have an easy time of moving in. They have two major hurdles, marketing and distribution. Their first problem is how they make the buyer aware they exist and offer books the buyer might want. The second problem is how they get those books into the buyer's hands.
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The small pubs can take advantage of the e-book market as it developes, and get a leg up ahead of the big pubs. Capturing the attention of the market in segments, making good marketing and advertising deals, etc, will get them attention. As far as distribution, electronic distribution can't be much easier.
Quote:
Originally Posted by DMcCunney
And selling only Hummers isn't necessarily viable.
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It can be, but not for a company fitted out to sell millions of autos a year. Only boutique companies can handle single inventory, and as you point out, if that product isn't popular enough, you're out of business. So you'd better make a damned good Hummer.