Quote:
Originally Posted by sassanik
I am wondering if the big 5 don't see the people who buy lots of book through the year as their main customers? It seems to be me that they are catering to the public who buys a couple of books a year?
Admittidly their are a lot more people who only buy a couple of books a year, but I would think that the larger volume buyers would be the ones that they would want to cater to more?
Amy
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I think you're on to something. There must be more money to be made from very casual readers who are willing to pay a higher price since book purchases make up a small part of their budgets. Most of my friends read, at most, a book every couple of months and are amazed at how much I read.