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It is much easier to design a specific program (or methodology) when you have fewer variables. Apple controls the hardware and software, essentially everything, around their products. And yet I literally cannot think of a single major concept they have created wholly on their own. Their current OS is based on BSD. Touchscreens were done before the iPhone, as were MP3 players. Even multi-touch was being investigated before Apple got into the game. What they are good at is marketing, and a locked down user experience.
The fact that Microsoft Windows runs at all on nearly any hardware configuration you can get your hands on, which is exponentially more difficult than dealing with locked down specifications, makes Microsoft technically superior to Apple in my eyes. Even if the user experience may not be quite a smooth, that it's usable at all is a testament to the ability of Microsoft programmers, and to their ability to purchase relevant technology.
I'm more impressed by Linux being able to do all this with less time and money, but regardless, Apple is the last company I would think of as a technically adept, creative, entity. Unless you count marketing as technical.
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