View Single Post
Old 08-22-2004, 09:58 PM   #9
jkendrick
Member
jkendrick is on a distinguished road
 
jkendrick's Avatar
 
Posts: 14
Karma: 55
Join Date: Aug 2004
Device: Sony U-70 /Toshiba e805
Nice article and a subject that's somewhat of a pet peeve with me. I've recently written articles about the stagnant mobile device market on Lockergnome and my web site. I believe it comes down to advertising by the big OEMs, or lack thereof, to be precise. These OEMs never advertise the capabilities of their mobile devices and actually show the consumer who doesn't currently own a PDA just how much they can do with it. When's the last time you saw a TV commercial or a magazine ad in a mainstream publication (not a computer magazine or show) that's directed at this untapped market? It's as if the HPs, Toshibas, etc., are content to sell upgrades to their existing market.

How many times as an enthusiast have you heard someone who's looking at your device say "I didn't know you could do that"? How many units can these companies expect to sell if we're doing all their marketing for them?
jkendrick is offline   Reply With Quote