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Unlike some of you, I rarely do conversions, but I have most definitely not bought books because the samples for my Kindle showed crummy formatting. I don't care about the cover (although it can attract or not on the Amazon site, it makes no difference in the ebook), but anabelee is right about paragraph break problems, dialog that runs together, which is part of the same problem, and weird characters instead of em dashes, etc. In my experience generally crummy formatting, editing, and proofreading go with crummy writing.
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