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I like your 'portal' idea. Give me excerpts and maybe a few reviews and it is easier to choose what to buy. I agree that buying by author happens a lot - I sure do it! - but for every author I follow now, I once had to read a 'first' book by them.
Publishers are still important, though how long that will last I do not know. I buy ebooks from several online ebook publishers (not just trad publishers) and know that there are some publishers whose books appeal to me more than other publishers. Perhaps reviews (and reviewers?) will become more important as traditional publishers' influence wanes.
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