The changing of name placement could be done under contract for a finite time limit. The fact that the book is written for electronic format would be perfect for that. Imagine you're a startup writer and all you can find as a sponsor is, for instance, your uncle's corner library. If the contract was defined for let's say two years at the end of which you renegociate, if your books are any good, you could negociate for a higher stake or even go to a bigger, richer company for a still higher price. That could be rewarding! Then all changes could be done to the book in a matter of minutes. In reverse though a sponsor could get a reduction, that's good for them but let's not go there.
Hey we have ebooks now, read: flexible, plastic, mobile format and content, let's use new ways of using those to the hilt! It is now that we have to find new uses. If we have now chosen to change the way we read, we should now change the way books are marketed and publicized.