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yvanleterrible · 08-16-2007, 09:02 AM

After reading this thread in one shot and stopping to think of it for a while, a list of ideas evolved in my twisted commercial mind, from the excellent ones that were previously enumerated.

If Apple just added the ebook to iTunes and a software patch to the screened devices, that would signify instant success.

There is a controversial form of advertisement that exists in movies that wouldn't bother me in the right context. Product placement. You know, where you see an 'X' brand of soft drink in the hands of an actor?
Well this idea in an ebook could be workable because of the ease of use the electronic format allows. Here's an example:
"Mac Bingham got out of his office, down to the street and unlocked the doors of his Corvette..."
Simple and easy, but the nice thing for sponsors is that depending on the crowd this advertising is meant to, they can just switch the name of the product. Depending also on the crowd, many sponsors of different markets could pitch in. Further in time sponsors could change too, again due to the e format. And in the copies meant for libraries and cultural preservation, the product names can just be omitted. This form of advertising could mean price breaks for the reading public and work for burgeoning writers.

If we use pages for advertising at the beginning or end of a book, the only products I would allow would have to be related to ebooks. Examples: Other books, computers, readers, related software, book stores and charity work, just as advertising is specialized in trade magazines.

08-16-2007, 09:02 AM	#67
yvanleterrible Reborn Paper User Posts: 8,616 Karma: 15446734 Join Date: May 2006 Location: Que Nada Device: iPhone8, iPad Air	After reading this thread in one shot and stopping to think of it for a while, a list of ideas evolved in my twisted commercial mind, from the excellent ones that were previously enumerated. If Apple just added the ebook to iTunes and a software patch to the screened devices, that would signify instant success. There is a controversial form of advertisement that exists in movies that wouldn't bother me in the right context. Product placement. You know, where you see an 'X' brand of soft drink in the hands of an actor? Well this idea in an ebook could be workable because of the ease of use the electronic format allows. Here's an example: "Mac Bingham got out of his office, down to the street and unlocked the doors of his Corvette..." Simple and easy, but the nice thing for sponsors is that depending on the crowd this advertising is meant to, they can just switch the name of the product. Depending also on the crowd, many sponsors of different markets could pitch in. Further in time sponsors could change too, again due to the e format. And in the copies meant for libraries and cultural preservation, the product names can just be omitted. This form of advertising could mean price breaks for the reading public and work for burgeoning writers. If we use pages for advertising at the beginning or end of a book, the only products I would allow would have to be related to ebooks. Examples: Other books, computers, readers, related software, book stores and charity work, just as advertising is specialized in trade magazines.