|
The issue here may be what the men are reading: Is it fiction in hardbacks, or is it newspapers? Is it self-help books, or is it Men's Health? A great deal of the magazine content out there is male-related, and men are certainly supporting those magazines. You want to see advertising oriented to males? Take a look at a magazine rack, at the covers of Popular Mechanics, Car and Driver and Maxim.
If there is a concern (as the article suggests) that men won't read material put on the iPad... just wait for the magazine publishers to get their content in the iPad, in well-working display apps. When men can get subscriptions of their favorite newspapers and magazines digitally, convenient enough to carry around, read on their commute, share with friends, etc... oh,yeah. They'll read.
|