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Interesting article. I would go further and say that publishers are mostly only actively targetting a subsection of female readers, at least in store - posters on the underground seem to target both genders. Do they see most of their sales coming from women, and if so, is it a vicious circle - are the sales larger because they're the ones targetted?
I've never been aware of any real difference in the numbers of men and women either browsing in bookshops or reading(*) on the train
(* Fiction, not work materials)
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