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I've got my book set at a $1.49.
This was largely an arbitrary decision, but seemed 'about right'. My book isn't a novel and is a bit out of left field content-wise, so have no idea if anyone will buy, so pricing is difficult. If I get no sales over a certain period of time I'll probably drop the price at some point.
I think being able to read samples is vital as I won't tend to buy a book from an unestablished writer unless I get a flavour for their work from the first few chapters.
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