MobileRead Forums - View Single Post - Why Men Don't Read: How Publishing is Alienating Half the Population

Moejoe · 04-26-2010, 07:42 AM

I thought it was common knowledge that women dominate purchasing in all fictional genres barring Science-fiction/fantasy (which is still male dominated). Most advertising across the board targets women as they do more purchasing (on average) than men. It's no secret, it's been that way since the early days.

04-26-2010, 07:42 AM	#13
Moejoe Banned Posts: 5,100 Karma: 72193 Join Date: Feb 2009 Location: South of the Border Device: Coffin	I thought it was common knowledge that women dominate purchasing in all fictional genres barring Science-fiction/fantasy (which is still male dominated). Most advertising across the board targets women as they do more purchasing (on average) than men. It's no secret, it's been that way since the early days.