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How would they know that women are more influenced by ad campaigns than men. They don't market to men at all to compare. Go into any Barnes & Noble or Borders and the first third of the store are tables and shelves of books geared to women. Then one has to search through the CD's, movies, children, young adult, coffee shop, publishers clearance, magazines mostly geared to women, puzzles, and accessories sections of the store to find the hidden place for books for men. Go the the place where they sell the Nook at Barnes & Noble and it looks like a boutique for women. /rant off. Sorry
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