Thread: Why Men Don't Read: How Publishing is Alienating Half the Population
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Old 04-25-2010, 12:08 AM   #9
recluse
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Speaking from personal experience, I've noticed that women are the primary target when it comes to book advertising. Walk through any B&N, almost all the special displays are female reader orientated.
I'm a big reader, male, and a horror fan, and I've seen that genre hijacked by Romantic Suspense, Supernatural Romance and whatever the Hell "Twilight" is.
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