OK, I've gotten past the setup issues, which were 75% my fault for trying to hurry through it Wednesday night, and 25% a battery issue. Just because the green light was on and the battery indicator said fully charged didn't mean the battery would really last through the first setup process, especially with the WiFi on. Since I gave it a full 8 hour charge it's been great, though. Once you get the WiFi set up you just turn it on and off with a tap (or two) on the icon.
Even though the user manual focuses mainly on explaining how to use the Android apps on the lcd, the ereader app is intuitive enough that I was able to muddle through it without calling Customer Support
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I like this a lot; it does everything I expect from an ereader and I haven't had any nasty surprises like I got from the Nook. The buttons work with a fairly light touch and the page turns approach Kindle speed. It doesn't cold-start as fast as a Kindle but it's faster than my Nook (still on v1.2). The screen contrast is comparable to the Kindle and Nook. I haven't found a way to change the actual font yet, but it has 5 font sizes: tiny, small, normal, large and extra large. I'm using "small" right now, because "normal" actually looks bigger to me than the "large" on my Kindle.
While you're reading a book the lcd screen displays the name of the book, the author, year of publication and the file type (epub, etc), plus a row of little icons to use for changing the font size, adding bookmarks and notes, starting up the dictionary, displaying the chapter list, and the "go to page" function (YAY!). You can turn the LCD on and off as you need it. There's not a lot of drill-down through submenus involved, although I do think the "Do you really want to do this?" verification prompt when you touch the bookmark icon is overkill. I haven't tried to add notes, either verbal or text, to anything yet, though, so I don't know how well that works.
I haven't spent a lot of time with the apps yet, either, but I did manage to bring up "Thursday Night Basset Blogging" on the browser and switch it back and forth between the eInk screen and the lcd. I also used the bookstore icon, which connects you directly to Smashwords, Project Gutenberg and/or Google Books. I got a copy of "The Moonstone" off of Gutenberg downloaded instantly. By the way, the lcd is higher resolution than the one on the Nook. You wouldn't think that would be noticeable on a 3.5" screen but it is.
Spring Design appears to have put a lot of thought and effort into making this a really good ereader, at least by my criteria. I think it's time to get an out-of-state library card for the Philly Library.
Oh, and it does "Collections". It has some built-in, like 'Author", and you can also make your own. I'm still playing with this.