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Perhaps this is a result of the overwhelming ownership of game devices by boys & men as opposed to girls & women - games targeted towards female players lag greatly.
Publishers may regard men as already either tech-savvy or gadget-crazy and feel they don't have to make a special marketing effort for male buyers.
An old-fashioned outlook, but as we are seeing, publishers seem to be hopelessly out of date with their customer base.
Didn't the Sony reader commercial have Eli Manning and Justin Timberlake?
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