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Maybe B&N and Amazon think that men are already adopting ebook readers and that women need to marketed to more? I don't know. I do believe however that women buy a lot of gifts for people, so marketing to them is always a good bang for buck. In general marketing data shows that women are the deciders in 70 percent of all purchases. Also I think women buy more books because they buy so many for other people.
Men definitely do read. My customers tend to be men somewhat more often than women.
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