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Please don't lump all of us men into the non-reader group. I've read for recreation all my life, (and think millions of other men do too) and usually have several non work related books going on at the same time. We are the smaller end of the market, however I think it's true that effective advertisement isn't directed to us. Most book marketing is geared to women. Even accessories are geared to women. Go to most e reader cover websites and try to find something for a man's tastes. It's usually buried somewhere.
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