Thread: A Good Analogy
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Old 08-15-2007, 08:42 AM   #53
Steven Lyle Jordan
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The producers of educational textbooks are apparently even less willing to alter their lucrative system than commercial publishers. Selling a bunch of honking-big books to students every single year, to the tune of hundreds to thousands a year each, is too profitable to mess with.

Yes, we have any number of dedicated readers (and laptops) that can be used as readers, and I'm sure companies have made efforts to try it. The fault is with the publishers on this, too.

This alone would represent a massive market. Ask any kid lugging around a backpack full of books... or their parents, looking forward to chiropractic bills in the future... and they'll tell you, they'd love e-textbooks. Problem is, no marketing has been done, so few of them even know such a thing is possible.
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