Interesting article on how the publishing industry is ignoring men.
Quote:
Men read. Tons of them do. But they are not marketed to, not targeted, and often totally dismissed. Go to a book conference, a signing. Outside of a Tucker Max event, what percentage of attendees are men?
I thought about this while watching the first television ad for the Barnes & Noble Nook. The ad itself, I think, is quite well done and effective. It tells a story, hits strong emotions. But notice something odd? It markets itself solely towards women. What about the Kindle? Amazon is a brilliant, juggernaut of a company, but the ads for Kindle with their twee music would make any guy groan. Why would men buy an e-reader, considering the takeaway from these ads is you can a) learn about your pregnancy after falling for Mr. Darcy, or b) become Amelia Earhart or Holly Golightly?
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http://www.huffingtonpost.com/jason-..._b_549491.html