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Originally Posted by igorsk
Why? Many logos for other formats do not have any letters (e.g. PDF icon). Is that required by the contest rules?
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Yes. It's in the Submission Guidelines:
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The logo must contain the four letters “EPUB”. For Marketing Purposes the use of Camel Case “ePub,” “epub” or “ePUB” are considered acceptable as well. This image should not be photographic (see below for information on graphic formats), but four letters “EPUB” must be recognizable.
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