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Apple is out of the question for me just because of their obsession with platform lock-in. I don't have an iPod, I don't have an iPhone, and I'm not going to buy anything starting with i- from them. With Apple, you have to struggle (and/or pay) to get it onto the device, and good luck using it on any other device, and it's not worth it unless you're in love with sleek white cases and minimalist design. I just bought $20 worth of ebooks over at Baen, and they're on my PRS-500 now, but if I want, I can read them on this PC, or on my netbook, or on whatever else I might have lying around that can read whatever file type I choose (if Baen doesn't offer it, Calibre can convert it). You just can't do that with an iFeminineHygieneProduct (seriously, worst name since the Wii).
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