Quote:
Originally Posted by pwalker8
There are quite a few copyright holders who are leaving money on the table by not entering the ebook market.
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Maybe, but don't forget that it costs money to bring out an ebook. If, and my understanding is that until recently this was a big if, the book was saved in a compatible electronic format during the printing process, then it shouldn't cost all that much-but if it wasn't (and if we're talking about a decent quality ebook) then it'd cost a fair amount. Haven't really seen any studies on just how much as too much is dependent on variables, such as the aforementioned variable of whether or not the book was saved in electronic format.
I'll grant you that they're 'leaving money on the table' but until I see more figures on both costs & projected sales I'm not sure I'll grant you that they're leaving any profit on the table-more likely to be losses. (At least they probably *think* it's more likely to be losses. In predicting future sales beliefs often have more influence than facts.)