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Originally Posted by Steve Jordan
But the key is, they are making an effort and adapting to the new technology, as opposed to publishers' sticking their heads in the sand and acting like it doesn't exist.
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I think you missed my point. Like the majority of media publishers(TV, web, etc), they aren't trying to adapt to new technology. They're doing their best to block and avoid dealing with it. They've already lobbied the FCC to deny people the ability to record digital content and thankfully, for now, it was tossed out in appeals court. Cable companies have fought against the use of CableCARDs for years now. They know that their customers are demanding more digital content, but unless it's on their terms and under their thumb they'll continue to drag their feet. How many digital projection system exist in the US?
I agree that advertisers should get involved. I'm just not sure how they could help guide the industry into a more cohesive form; with all of the available proprietary formats and devices. It's not like mp3 players, or VHS vs Beta Max, or Bluray vs HD DVD, or cable vs satellite. Eh. Maybe if they helped Sony, Bookean and Amazon to better market ebooks and readers in the first place then that might be a start.
Hah. Maybe they should start simple and design their own eink readers and start with bathrooms first; nothing like a captive audience.