Quote:
Originally Posted by sea2stars
How many of you have web ad-blocking software that comes with your computer/ISP/browser?
|
That's true. However, I've noticed that to access some internet content, you sometimes have to reset ad blockers to accept javascript, and you get the ads anyway. And some ads simply don't get blocked.
Quote:
Originally Posted by sea2stars
Publishers, in this digital age, are concerned with keeping control of their content.
|
Sure they are. On the other hand, the book and magazine industry is declining in sales, and the e-book industry hasn't taken off. Maybe that's a sign of too much effort put into control, and not enough into sales and marketing. The publishing industry is not doing too well as an industry, by refusing to enter the 21st century.
Quote:
Originally Posted by sea2stars
How has the TV/Cable/Sat industry and freaked out advertisers reacted to Tivo and, in my case, home built HTPC (Home Theater PC) users "timeshifting"? They're trying to make it so people can't record their content, through the use of broadcast flags, and as a side benefit force people to watch their Ads.
|
But the key is, they are making an effort and adapting to the new technology, as opposed to publishers' sticking their heads in the sand and acting like it doesn't exist.
If advertisers listened to the movie industries' slogan "Movies are your best entertainment," and had not taken a chance on the new medium of television, we might be like countries with 2-3 state-sponsored stations, and that's it. (We won't debate whether what we have now is much better...
)
Advertisers have a great opportunity to take advantage of a new medium that apparently cannot manage to orient or sustain itself without outside funds and guidance, and which has the potential to reach everyone in the country that has an electronic device of some sort, even if it's just a cellphone... and that's a big market. Being able to groom the delivery medium to best deliver your content to all those people... that makes good business sense.
Sure, people will develop ad-blockers, if the ads are too pervasive, but many people will see them regardless... not everybody goes through the trouble of blocking ads, they just ignore them. And, like I said before, if the ad is well-targeted to the consumer, they won't object to the ads at all.